It’s Not Just What You Say

This Washington Post article provides a good look at the imagery and science behind President Obama’s Oval Office Address on efforts  to protect the US from terrorists and to ultimately defeat ISIS.

There is no doubt President Obama chose his words very carefully, and his ability to articulate his thoughts clearly and concisely puts him in a league of his own among former holders of that office.

How he delivered his words is just as important, and provides important lessons for anyone that finds themselves speaking publicly.

When working with our clients on shaping the delivery of a message many things are taken into consideration, perhaps most importantly the comfort of our clients in different environments. Often times it’s not what is said that matters, but how it’s said.

Location, attire and audience are all important factors in helping a client craft and deliver the message properly.